Why Website Important for small business? Should I have a website for my business? People thinking that the website is only for big organizations and Enterprises. This is completely a wrong assumption!!!
Having a small business website isn’t just about selling your goods and services — it’s also about providing something of value to potential customers. The first impression is essential to gaining new customers and clients, what every company must do to succeed.
First Impression: First Impressions Matter – Why a Great Website Design is Important for Every Small and Medium Business (SMB).
Website is Important for small business
1. Your customers expect it.
If this were the only reason on the list, it would be enough. Think about it. Would you trust a business that didn’t have a website? Will you accept the offer letter for your job where the email is in the public domain?
2. It provides social proof.
Social proof is a powerful marketing tool and popular websites are already benefitting from it. Here are examples of social proof on websites are Endorsement, User Testimonials, Business Credentials., Earned Media, Social Media Shares, Wisdom of the Crowds and friends,
3. You control the narrative.
Plus, social icons linking to Facebook, Twitter, Instagram, and other networking platforms make sharing your content easier for your visitors who like what they see.
4. More bang for your buck.
When you use a website builder for small businesses, like Constant Contact’s, you position your company to reach thousands of more potential customers for less than you would spend mailing ten brochures by traditional mail.
5. You don’t need extensive coding or technical skills.
With no prior experience and an intuitive, beginner-friendly website builder, you can create a small business website in minutes.
6. Your competitors all have company websites.
Consumers typically start their buying journey with research and recommendations from peers and social network connections.
Studies show that once a consumer has an idea of what they need or want, they start researching, and 72 percent of them go online to find educational material, reviews, and testimonials, according to this report.
So if you’re not staying competitive with your competition, you’re giving shoppers a reason to buy from another brand.
7. Never put up the ‘closed for business’ sign again.
Nobody wants to work at 3 a.m., but some people like to shop then. Having a business website or ecommerce store means that you can sell products all the time — not simply between 9 a.m. and 5 p.m.
An online store can mean a dramatic boost in sales, especially when you factor in additional customers who are not restricted by geography. Your online presence also supports marketing campaigns, customer service, client relationship building, brand recognition, and almost every other element of the revenue stream.
Combining your website with marketing tools, like email marketing, helps you reach new customers and generate repeat business.
8. You’ll show up in Google search results.
Consider this: 81 percent of consumers perform online research before making a purchase. That means they go to Google and type in one or more keywords, like “best leather shoes” or, if they know what they want, “handcrafted leather shoes in Chennai.”
If you don’t have a website for your business, the chances of showing up on the search engine results page (SERP) are zero. But if you have a site, you can optimize it for search engines, thereby increasing your chances of appearing at the top of Google’s results and getting more visibility with potential customers.
Long-tail keywords, meta descriptions, and titles are just some of the things you can customize on your site to improve your search engine optimization (SEO).
9. Create a resource center for your staff.
In addition to helping customers, your business website can also benefit your own employees.
Create an “orphan page” (one that is not visible anywhere on the site so it can’t be found unless someone is given the direct link) with self-service videos, instructional materials, or even internal forms to help your team learn everything they need to know on their own schedules.
10. Showcase your products and services.
Not only can you display your products or outline your services in detail with beautiful images, but you can provide short video tutorials or downloadable PDF instructions to give hesitant customers no reason to go elsewhere to purchase.
The ultime aim of a website is to help small businesses increase flexibility, control, branding and credibility.
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